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Flair was founded by Sameer Rahman, a Dubai native with a lifelong passion for the arts and technology. From his early days as a DJ and AV technician, Sameer was captivated by the magic of live events — the lights, lasers, and sound that could transform a moment. This passion led him to launch Flair in 2012, initially as a small pyro-tech company under Eclipse, with a mission to bring better quality and value to the industry.

The journey wasn’t easy. With limited resources and equipment, Flair’s first major test came in December 2012, when the team pulled off seven back-to-back shows for New Year’s Eve. It was a defining moment, built on hard work, determination, and a commitment to exceed client expectations, no matter the challenges.

Flair’s passion lies in the relentless energy of perfection and commitment. We focus on building strong relationships with our clients and our team, always delivering exceptional quality and consistency. This approach has allowed us to grow and work on some of the most iconic events in the region, from international concerts to Guinness World Records and groundbreaking designs.

Our mission is simple: to create unforgettable experiences through creativity, technology, and a genuine love for what we do. We’re not just building events, we’re building lasting memories. As we continue to grow, our goal is to inspire and empower the next generation of creatives to follow their passions, just as we have.